| Core purpose | Personal net worth tracking and educational portfolio analysis. | A connected dashboard for net worth, budgeting, cash flow, investments, debt, and retirement planning. |
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| Data entry | Manual-first: you enter and review assets, debts, values, currencies, and dates. | Designed around linking financial accounts; Empower says more connections make its tools and insights more useful. |
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| Asset coverage | Property, vehicles, pensions, investments, crypto, cash, collectibles, private assets, and debts. | Banking, credit, mortgages, loans, investments, and retirement accounts supported through connected accounts. |
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| Planning | Net worth projections and educational what-if analysis. | Retirement, savings, debt-paydown, and emergency-fund planning tools. |
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| Advice relationship | No financial advice; AI output is educational and material decisions remain with the user. | Dashboard tools sit alongside access to Empower financial professionals and investment services. |
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| Platform and status | iPhone app preparing for launch. | Established web and mobile dashboard. |
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| Published pricing | Free tier plus an optional Premium plan; the App Store shows the price before purchase. | The Personal Dashboard and financial tools are advertised as free. |
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| Business model | Subscription software with no ads, affiliate steering, or sale of financial data. | Free dashboard within a retirement, investment, advice, and financial-services business. |
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